Guest artists and choreographers are often brought in to teach a master class in their specific dance discipline. During the COVID-19 pandemic the studio was able to secure a wide array of wonderfully talented performers to teach virtually. We wanted the campaign to be centered around the artist rather than the service provided. The Support The Artist mark was created to identify this series of master classes.

Because contributing photos often have different color palettes and styles that are indicative of the artist I aimed to create a toolbox of colors, layouts and type treatments that would make the variety of images feel connected.

Social media series promoting May celebrations

Social marketing for a facemask initiative. Watercolor artwork courtesy of Lauren Duncan.